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Marketing a Service Business with No Marketing Budget
Marketing a service business will inquire an investment of your time and financial resources. What if you don’t have a lot of money to spend on marketing? Now what? Does that mean you simply cannot...
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Connect With Your Clients On Their Terms – And Increase Your Profits!
If you want to fill your pipeline with prospects and increase your income, you have to speak the language of your ideal clients. When you speak their language, you’ll be able to connect with them on a...
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Use Success Stories to Sell Your Services
As a service professional, an important element of your marketing strategy is to highlight why you are THE premier solutions provider for your target market. When you showcase your expertise and how...
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4 Steps to Powerful Subject Lines That Get Results
Your subject line can make or break your email marketing efforts. With the right subject line, you’ll make an impact with your list members and encourage them to open your email and take a look inside....
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The #1 Marketing Tool Successful Entrepreneurs Use
Let’s face it. You can’t be taken seriously as a business owner in today’s marketplace without having a strong presence online. (this is not true, many businesses do NOT have an online presence. You...
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Want More Clients? “BE” Your Brand!
It’s possible that when you think of brand, what comes to mind is a company’s logo or an image that represents them. You may also think of a particular tag line. For example, if you heard me say, “Just...
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Give Your Clients More Of What They Want — YOU! (SSMS Episode 84)
[display_podcast] There are a lot of misconceptions about what branding is, as it relates to small business, and what it has to do with your creating a successful business. In this week’s episode, I...
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How to Stop Cloning Unsuccessful Businesses
“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” ~ Mark Twain What makes you different? One thing that makes humans amazing is that there are not (and never...
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Why Planning Is The Most Important Step In Your Website Design Journey
You would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not...
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Reputation Counts! How to Capture Business from Tech Companies
Tech companies of all sizes are looking for diverse suppliers to buy from. For example,Intel has committed to spending $300 million to diversify its workforce. Google has committed to spending $150...
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